Why Monitor?
You registered your trade mark. That was the easy part.
Registration gives you rights — but it doesn’t guard them. Right now, someone could be filing an application for a name or logo close enough to yours to confuse your customers, weaken your brand, or block the expansion you’ve been planning. IP Australia won’t call you. It’s on you to notice.
And the clock is short. Once a conflicting mark is advertised, you have just two months to oppose it. Miss that window and you’re looking at a fight that’s longer, harder, and far more expensive — if you can win it at all.
Most business owners find out about a copycat the same way: too late. A customer mentions it. A Google search turns it up. By then, the cheap options are gone.
Horizon watches so you don’t have to.
Horizon is our AI-powered monitoring service. It scans the trade mark registers continuously, flags anything that comes close to your mark, and alerts you while you still have time to act. No searching, no checking, no hoping. Just a clear heads-up when something needs your attention — and our team ready to advise on what to do next.
Your brand is worth protecting properly. Let Horizon keep watch.
How It Works
We configure monitoring parameters tailored to your marks — covering word marks, logos, classes of goods and services, and relevant jurisdictions.
Our systems scan new trade mark applications as they are published, identifying marks that are identical, phonetically similar, or visually close to yours.
When a potential conflict is detected, we alert you promptly with a clear assessment of the risk and your options — from a watching brief to a formal opposition.
Coverage
All new applications filed with IP Australia, across all classes of goods and services.
International registrations designating Australia, plus key overseas markets where your brand operates.
New domain registrations that incorporate or closely resemble your trade mark, including .com.au, .com, and other TLDs.
ASIC business name registrations that may conflict with your registered or pending trade marks.
Not just identical marks — we catch variations that sound alike, look alike, or convey a similar meaning.
Corporate registrations and trading names that could create marketplace confusion with your brand.
Benefits
Catch conflicting applications within days of filing — well within the opposition window — giving you maximum time to respond.
Opposing a mark before it’s registered is far simpler and cheaper than trying to cancel one after the fact. Monitoring keeps you on the front foot.
You won’t get a flood of raw data. Every alert comes with our legal assessment of the risk level and a recommended course of action.
The cost of monitoring is a fraction of what you’d spend on litigation if an infringing mark slips through unnoticed. Prevention is always cheaper than cure.
Is It Right for You?
“The cost of monitoring your trade mark is insignificant compared to the cost of losing it. Horizon gives you the over the horizon early warning system every brand owner needs.”
Don't leave your trade marks unguarded. Talk to us about setting up Horizon Monitoring for your brand.